Rushdie uses Flip Brazil Festival for global launch of his latest book

The FLIP Festival in Parati, Brazil, which opens over the weekend, is certainly making waves. This launch is an interesting development, because Rushdie's book is being made available in Portuguese before it is published officially in English. This must have required some major coordination by Rushdie and/or his agent.

This report from Reuters.
We learn that the Festival was started by Liz Calder, one of the founders of Bloomsbury Press...